You are your own brand!
I am a marketer with the mind-set of a consumer. I like to shop and pass on my finds to my friends and anyone else who will listen. Spreading the word is what marketing is all about whether the word is good or bad. Today, I must report on the bad. Recently, I have encountered […]
1. Research- analysis of product or service reports to see what areas need improvement. Research who the target audience is 2. Branding/Campaign message Develop a strong statement that promotes your brand or service that will span multiple channels 3. Choose Marketing Channel Mix- choosing the right mediums to spread brand awareness is important because you […]
I was at a local restaurant/bar the other day and there was a used car salesman hitting on my friend. I text her and said “step away from the car guy!” He saw the text and came over to me and asked me what I do for a living and I said I am an […]